Use cases

How businesses like yours plan to run on VIKMO.

We sit with every business, study how they sell, and agree a plan together. Here are eleven plans, across distributors, retailers, manufacturers, franchise networks and D2C brands.

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Eleven plans, by trade, city and size
Where they are today, the plan, how it runs
No names, nothing claimed that has not happened

In short

VIKMO use cases: eleven plans for businesses like yours, across distributors, retailers, manufacturers, franchise networks and D2C brands. Each one shows where the business is today, the plan agreed for VIKMO, how it will run day to day and which features it uses. They are shown by trade, city and size, not by name, and nothing claims a result that has not happened yet.

Eleven plans

Find the business that sounds like yours.

How to read these. Each plan shows how a business of that trade and size runs on VIKMO, written the way we agree a plan with every business we speak to: where they are today, the plan, and how it will run. Shown by trade, city and size, not by name, and nothing here claims a result that has not happened yet.

Business plan
An electrical distributor in Indore
300 dealers · wires, switches and lighting
Supplies wires, switches and lighting to 300 electrical shops across Madhya Pradesh. Six people in the office, four reps on the road and two in the godown, with the books on Tally.
Where they are today
- Dealers order on WhatsApp and by phone until late at night, and the team types the orders in the next morning.
- Prices live in an Excel sheet with three tiers and a monthly scheme, and reps often quote old rates.
- Credit is checked only when accounts remembers, so overdue dealers keep getting stock.
The plan agreed
- Import the catalogue and 300 dealers from Excel, and match Tally items and ledgers with AI matching.
- Set the three tiers and the monthly scheme as price rules with end dates.
- Switch on the WhatsApp agent on their own number, and invite dealers to the portal.
How it will run
- Orders sent at night are taken by the AI and wait in one list each morning.
- Every order carries the dealer’s own price and is checked against their credit before it is confirmed.
- Invoices post to Tally on their own, so accounts stops typing sales.
A day on VIKMO
1. 7:30 amThe orders that arrived overnight on WhatsApp are already in VIKMO, priced and credit-checked.
2. 10:00 amA rep orders for a dealer during his visit, with this month’s scheme applied.
3. 1:00 pmA dealer over his limit tries to order. VIKMO flags it, and accounts calls him.
4. 6:00 pmThe day’s invoices and receipts are already in Tally.
What changes: Mornings start with orders ready, not a chat backlog, and overdue dealers are caught before goods go out.
- WhatsApp AI agent
- Dealer portal
- Schemes and price rules
- Credit checks
- Tally sync
Business plan
An auto parts wholesaler in Ahmedabad
8,000 part numbers · 150 workshops and parts shops
Sells brake, suspension and filter parts for cars and two-wheelers to 150 workshops and parts shops across Gujarat, from a catalogue of about 8,000 part numbers.
Where they are today
- Mechanics send voice notes like “Activa ka brake shoe”, and finding the right part number takes calls and guesswork.
- The same part has different names at the supplier, in Tally and in the shop.
- Wrong parts come back, and the freight is paid twice.
The plan agreed
- Load the catalogue with vehicle fitment by make, model and year.
- Turn on the parts finder in the dealer portal.
- Switch on the WhatsApp agent, which knows the trade words of auto parts.
How it will run
- The AI understands Hinglish voice notes and finds the part for that vehicle.
- Workshops search by vehicle in the portal and see only the parts that fit.
- A report shows which popular vehicles the catalogue does not cover yet.
What changes: Fewer wrong parts go out, and workshops order the right part the first time.
- WhatsApp AI agent
- Voice notes
- Parts finder
- Fitment coverage report
- Dealer portal
Business plan
A home decor store in Pune
One store, a Shopify website and Amazon
A home decor store in Pune that also sells on its own Shopify website and on Amazon. One store, one godown and five staff.
Where they are today
- The last piece sells at the counter while the website still shows it, so online orders have to be cancelled.
- Stock is counted by hand every evening across three places.
- Website returns are refunded with no record of what came back.
The plan agreed
- Connect Shopify and Amazon, and set up the store and the godown as two locations.
- Bill at the counter in VIKMO with a barcode scanner.
- Set up the returns flow, with refunds worked out from what was actually paid.
How it will run
- A sale at the counter updates the website and Amazon straight away.
- Online orders and counter sales sit in one list, each with a GST invoice.
- Returned items are checked and put back into stock, with a proper credit note.
What changes: No more cancelled orders for stock already sold, and no evening stock counts.
- Counter billing
- Shopify
- Amazon
- One live stock
- Returns
Business plan
A skincare brand in Bengaluru
Its own website, Amazon and WhatsApp
A skincare brand selling on its Shopify website, on Amazon with some stock held in Amazon FBA, and to repeat buyers on WhatsApp.
Where they are today
- Amazon oversells, because FBA stock and their own stock sit in one sheet.
- “Where is my order?” chats take hours every day.
- Sold-out products come back, but nobody tells the customers who asked.
The plan agreed
- Connect Shopify and Amazon, with FBA stock tracked on its own.
- Choose which warehouse Amazon sells from.
- Switch on order updates and tracking links on WhatsApp, and back-in-stock messages.
How it will run
- Customers get tracking on WhatsApp without having to ask.
- Amazon sells only from the warehouse they choose, with FBA stock shown on its own.
- Customers who asked for a sold-out product get a message when it is back.
A day on VIKMO
1. 9:30 amOvernight Amazon and website orders are in one list. FBA orders are tracked on their own.
2. 12:00 pmCustomers get dispatch and tracking messages on WhatsApp, without asking.
3. 4:00 pmA sold-out face wash is back in stock. Everyone who asked for it gets a message.
4. 8:00 pmCOD is never offered to the pincodes that send parcels back.
What changes: No overselling, and a quieter support inbox.
- Shopify
- Amazon and FBA
- WhatsApp updates
- Back-in-stock messages
Business plan
An FMCG distributor in Nagpur
600 kirana stores · four reps on daily routes
Distributes packaged foods and drinks to 600 kirana and general stores in and around Nagpur, with four reps on daily routes.
Where they are today
- Schemes and slabs change every month and are worked out by hand, often after they have ended.
- Near-expiry stock is found on the shelf too late.
- Reps write orders in notebooks and phone them in at the end of the day.
The plan agreed
- Set the monthly schemes and quantity slabs as rules with start and end dates.
- Switch on batch and expiry tracking, so the oldest expiry is picked first.
- Give each rep a login limited to their own stores.
How it will run
- Reps place orders for their stores from their phone, with the right scheme applied.
- Stock near expiry is flagged early and picked first.
- Slabs nudge stores towards bigger orders on their own.
What changes: Schemes end on time, and less stock expires on the shelf.
- Schemes with end dates
- Quantity slabs
- Batch and expiry
- Rep access
Business plan
A pump manufacturer in Coimbatore
120 dealers across three states
Makes water pumps and motors in Coimbatore and sells through 120 dealers across Tamil Nadu, Kerala and Karnataka.
Where they are today
- Dealers call the sales office for prices and stock, one by one.
- A new scheme reaches half the dealers, and the rest are billed at old prices.
- A region going quiet is noticed only at month end.
The plan agreed
- Open a dealer portal with their own brand on it, with each dealer’s tier and credit.
- Set each scheme once, for the tiers it applies to.
- Review sales by state, city and dealer every week.
How it will run
- Dealers order from the portal or on WhatsApp, at their own price.
- The sales team sees which regions and dealers are slipping, every week.
- Production sees fast movers, waiting backorders and notify-me requests before planning.
What changes: Routine order calls stop, and slow regions get a call the same week.
- Dealer portal
- Tiers and schemes
- Sales by region
- Demand signals
Business plan
A hardware wholesaler in Goa
Three godowns · contractors and shops
Supplies hardware, sanitaryware and tools to contractors and shops across Goa, from three godowns.
Where they are today
- Stock lives in three registers, one per godown.
- Goods moved between godowns are never recorded.
- Contractors are promised stock that sits in the wrong godown.
The plan agreed
- Start simple: stock per godown, orders and GST invoices, nothing more.
- Add transfers between godowns.
- Later, when ready, switch on bins and scanning in the main godown only.
How it will run
- Order entry shows what is in which godown.
- Transfers record what left and what arrived, with any shortfall.
- The main godown picks by bin, while the other two stay simple.
What changes: One view of stock across three godowns, without a big change on day one.
- Many warehouses
- Transfers
- Start simple, add bins later
Business plan
A knitwear maker in Tiruppur
Distributors, retail dealers and its own website
Makes knitwear in Tiruppur and sells it three ways: in bulk to distributors, to retail dealers, and to consumers on its own website.
Where they are today
- Three businesses in one, each run from its own sheet.
- The same stock gets promised to a distributor and sold on the website.
- Each kind of buyer has its own prices, kept in separate files.
The plan agreed
- Build one catalogue and one stock for all three.
- Set tiers for distributors and dealers with their own prices, while the website keeps retail prices.
- Connect the website so its orders flow in on their own.
How it will run
- Every order, from any of the three, sells from the same stock.
- Distributors and dealers see only their own prices.
- Accounts works from one set of books.
A day on VIKMO
1. 9:00 amA distributor places a bulk order at distributor prices.
2. 11:00 amA website order for the same design comes in. Stock is shared, so nothing is promised twice.
3. 3:00 pmA dealer reorders from the portal at dealer prices.
4. 7:00 pmAll three businesses close the day in one set of books.
What changes: One set of books, and no more selling the same stock twice.
- One live stock
- Tiers
- Shopify
- Accounting sync
Business plan
A mobile accessories wholesaler in Hyderabad
Wholesale to mobile shops, plus a retail counter
Sells chargers, earphones and cases wholesale to mobile shops in Hyderabad, and runs a retail counter of its own.
Where they are today
- Warranty claims need proof of which unit went to whom.
- Five staff share one WhatsApp number, and chats get missed.
- Two people sometimes answer the same customer differently.
The plan agreed
- Switch on serial numbers for products with a warranty.
- Move WhatsApp into the shared team inbox, with every chat assigned.
- Let the AI answer price and stock questions, and hand over complaints.
How it will run
- The serial number of every unit sold is recorded against the order.
- Every chat has an owner, and the AI handles the routine questions.
- Complaints reach a person, with a summary of the chat.
What changes: Warranty checks take seconds, and no chat goes unanswered.
- Serial numbers
- Team inbox
- AI hand-over
- Counter billing
Business plan
A paint maker in Ludhiana
200 dealers in Punjab and Haryana, mostly on credit
Makes paints and primers in Ludhiana and sells through 200 dealers in Punjab and Haryana, mostly on credit.
Where they are today
- Dealers pay by UPI and send screenshots on WhatsApp.
- Matching payments to invoices takes accounts a full day every week.
- Dealers keep calling to ask how much they owe.
The plan agreed
- Set credit limits and terms for every dealer.
- Let dealers upload their payment proof in the portal.
- Post payments to Tally as receipts.
How it will run
- Accounts verifies payment proofs from one queue, and one payment can settle several invoices.
- Dealers see their own ledger and statement in the portal.
- Orders over the credit limit are flagged before they are confirmed.
What changes: Payments are matched in minutes, and the books stay current.
- Credit limits
- Payment proof
- Dealer ledger
- Tally receipts
Business plan Uses features launching soon
A water purifier brand in Maharashtra
80 franchisees across the state
Sells water purifiers and service plans through 80 franchisees across Maharashtra. Customers order on the website and on WhatsApp, and the nearest franchisee installs.
Where they are today
- Head office takes each order and phones franchisees one by one to find who has stock nearby.
- Nobody at head office can see what each franchisee holds.
- Orders sit for a day while the right franchisee is found.
The plan agreed
- Bring all 80 franchisees onto the dealer portal, with their locations.
- Franchisees share their stock in VIKMO.
- Send website and WhatsApp orders into one list at head office.
How it will run
- Each order goes to the nearest franchisee who has the product in stock.
- Franchisees accept and fulfil orders from their portal.
- Head office sees every order in the network, from order to installation.
What changes: Orders reach the right franchisee straight away, and head office sees the whole network.
- Dealer portal
- Location routing (launching soon)
- Dealer stock (launching soon)
- WhatsApp orders

Read the real case study: Custom Elements, where VIKMO was built

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How businesses like yours plan to run on VIKMO.

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