Multi-channel sync
Every Order. Every Channel. One Screen.
WhatsApp + Dealer Portal + Shopify + WooCommerce + the counter, all your orders flow into one system. Inventory stays accurate across every channel. No more overselling. No more stock mismatches. Synced live with Tally.
- Real-time inventory sync
- 7+ channels supported
- Accounting sync with Tally & Zoho Books
- Built for Indian multi-channel sellers
Why multi-channel distributors go quietly insane
You sell on WhatsApp. You sell on your Shopify store. Your dealers buy from you. Your counter sells walk-ins.
Stock is one piece of brake pad. It gets sold. Now where?
Shopify says you have 50 left. The dealer portal says 50. The counter register says 50. But you only had 50 to begin with. You oversold. Online orders get cancelled. Customer complains. Dealer calls angry because his order got cancelled. Counter customer walks out.
This is daily life for a distributor selling on more than 2 channels.
And it's getting worse:
- Cancelled online orders cost you reviews and repeat buyers
- Dealers stop trusting the stock you quote them
- Shopify customers leave 1-star reviews for cancelled orders
- Dealers lose trust when their order is “confirmed” then cancelled
- Your team spends mornings reconciling yesterday's stock manually
The root cause isn't your team or your systems. It's that every channel is treating itself as the source of truth.
You need one source of truth, for one inventory, feeding every channel. That's what multi-channel OMS does.
One system. Every channel. One truth.
A multi-channel Order Management System (OMS) connects all your sales channels to a central system that manages:
- Orders: every order from every channel flows into one queue
- Inventory: one stock number, deducted in real time across every channel
- Pricing: consistent or channel-specific, your choice
- Invoices: GST-compliant for every order, from any channel
- Fulfillment: pick, pack, ship, coordinated across channels
- Returns: handled consistently regardless of channel
- Accounting: every order flows to Tally
VIKMO is a multi-channel OMS built for Indian hybrid distributors, where some sales are B2B dealers, some are D2C online, and some are offline. Not a pure e-commerce OMS that treats everything as a retail order.
Sell wherever your buyers are. One system manages it all.
Every channel on the left feeds into VIKMO. Every downstream system (books, logistics) stays in sync. No manual typing. No reconciliation.
Every channel → VIKMO → Your books + logistics
One commerce system. Every channel feeds in. Every downstream stays in sync.
Channels
WhatsApp (official Business Platform), Dealer Portal, Shopify, WooCommerce, the counter, Amazon, and your sales team ordering for dealers. Flipkart and Myntra are launching soon.
Books
Tally Prime + Tally ERP 9 (two-way sync). Also Zoho Books both ways; BUSY as a custom integration; SAP, Oracle NetSuite and other ERPs on request.
Logistics
Your own courier, with AWB and tracking captured at dispatch. Manual dispatch where needed.
One piece sold. One stock deducted. Across everything.
Real-time inventory sync is the core of multi-channel order management. Here's what a typical day of synchronised stock looks like:
Live inventory sync, across every channel
One stock count. Updated everywhere within seconds of a sale on any channel.
The key insight: one stock number, every channel, updated in seconds. When stock hits 10, you get a reorder alert. When stock hits 0, VIKMO automatically pulls the product from listings, so you stop overselling.
Advanced controls:
- Reserved stock: hold units for a customer; released when the hold expires
- Deduct at dispatch: stock leaves when the order ships, not when it's placed
- Multi-godown: different warehouses, different stock
- Oversell alerts: warnings before a channel sells more than you have
Right price for every channel. Automatic.
Your prices aren't the same everywhere, and shouldn't be. MRP at the counter, promotional on your D2C site, tier pricing for dealers. Set once, applied automatically.
One product · Every channel · The right price
Same product, channel-appropriate pricing, set once, applied automatically. No drift. No manual chasing.
Source
Brake Pad: Alto K10
Base in VIKMO + Tally
₹140
Cost basis
₹152
Sale price
₹145
Tier B
₹149
Your site
₹155
Retail
₹140
Tier A
₹165
MRP
Set your pricing rules once: MRP on marketplaces, promotional price on D2C, tier pricing for dealers, retail on WhatsApp and counter. When cost changes in Tally, every channel updates automatically with the right margin maintained.
- Channel-specific pricing rules, set once, applied automatically
- Tier-based pricing for dealers (multiple dealer tiers)
- Promotional pricing, schedule festive + clearance price changes
- Margin protection, never fall below cost + minimum margin
Every order, every status, one view
Stop switching between 7 different seller dashboards. VIKMO shows you:
- Today's orders across every channel, with channel tags
- Order status for each: New, Confirmed, Packed, Dispatched, Delivered, Returned
- Dispatch queue, what needs to go out today, prioritized
- Exceptions, cancelled orders, failed deliveries, returns, disputes
- Revenue by channel, which channel is earning most, trending up/down
- Customer tags, B2B dealer / B2C retail / marketplace / offline
One screen, one truth. Your team stops jumping between systems.
Before VIKMO vs. after VIKMO
Before VIKMO
- • Morning: reconcile yesterday's stock across 4 platforms
- • 30+ minutes typing orders from WhatsApp into Tally
- • Regular oversells when your online store sells what's already gone
- • Weekly stock audits to fix mismatches
- • Online orders cancelled for stock you didn't have
- • Dealer complaints about cancelled orders
- • Manual invoice creation for each channel
- • Team grows with order volume (costs scale linearly)
After VIKMO
- ✓ Morning: one dashboard, no reconciliation
- ✓ Zero manual data entry into Tally
- ✓ Overselling eliminated (stock is unified)
- ✓ No audits needed (data matches by design)
- ✓ No more cancellations for phantom stock
- ✓ Dealers get consistent, accurate service
- ✓ Invoices auto-generated for every channel
- ✓ Team size stays flat as orders grow
Pattern we see: once VIKMO is running, the hours that went into copying orders and matching stock across channels come back to the team. That is often a person who can grow the business instead of just surviving it.
Built for hybrid multi-channel sellers
- Hybrid distributors: part B2B (dealers), part online (Shopify, marketplaces), part offline (counter, field)
- Multi-channel retailers like Custom Elements, own D2C site + dealers + marketplaces
- Brands scaling up from one channel to many, needing unified ops
- Traditional distributors modernizing: already on Tally, adding online channels
Not for:
- Pure marketplace-only sellers (Amazon/Flipkart with no own-site, no dealers), simpler marketplace-specific tools fit better
- Single-channel distributors still only on WhatsApp and offline (you can manage manually for now)
VIKMO vs. other multi-channel options
vs. B2C-first e-commerce OMS platforms
These tools handle marketplaces and D2C storefronts well. Dealer logic (per-dealer pricing, credit limits, ledgers) is usually bolted on. Their Tally integration is typically one-way export. VIKMO is built for hybrid B2B + B2C operators with dealer-first logic and two-way Tally.
vs. marketplace-focused OMS tools
If you're 80%+ marketplace-only, those tools fit your workflow. They're weaker when you also sell through dealers, WhatsApp, or your own site. VIKMO is for the multi-channel mix.
vs. building in-house
You can, but you're looking at 12+ months and a serious budget, and you'll have to build every integration yourself. Usually faster to plug into an existing platform that already handles the edges.
vs. staying with Excel + Tally + manual
Works up to maybe a hundred orders a day. Past that, things start breaking, oversells, reconciliation debt, team burnout, usually before anyone realizes how much revenue is actually leaking.
Stop overselling. Stop reconciling. Stop losing sleep.
VIKMO unifies every channel into one system, with live inventory sync and automatic Tally. Typical patterns: meaningful hours saved every month, oversells eliminated, books that just match.
Book a free demoConnect the channels you already sell on
- Accounting & ERP
- TallyZoho BooksBUSYSAPOracle NetSuiteYour own ERP
- Online stores
- ShopifyWooCommerce
- Custom integrations · on request
- Tell us what you run on
Works with the rest of VIKMO
See the full platformFrequently Asked Questions
Multi-channel order management (MCM or multi-channel OMS) is software that unifies orders, inventory, and fulfillment across all your sales channels, marketplaces (Amazon, Flipkart), your own D2C site (Shopify, WooCommerce), B2B (dealer portals, WhatsApp), and offline. Instead of managing each channel separately, everything flows through one central system.
WhatsApp (the official WhatsApp Business Platform), the VIKMO dealer portal, Shopify, WooCommerce, Amazon and the counter (POS). Flipkart and Myntra are launching soon. Accounting: Tally Prime, Tally ERP 9 and Zoho Books sync both ways; BUSY connects as a custom integration; other ERPs on request. Couriers: record the courier and AWB at dispatch.
When a product is sold on any channel, VIKMO deducts it from the one shared stock and sends the new count to your online stores, usually within minutes. Reserved stock and oversell alerts cover the edge cases.
Yes. VIKMO supports channel-specific pricing rules: MRP at the counter, your own price on your website, dealer-tier pricing in the dealer portal. Prices update automatically when you change them in Tally or VIKMO.
Yes. Orders from every channel create invoices in Tally, along with receipts, credit notes, new customer ledgers and stock updates. And price changes you make in Tally flow back into VIKMO and out to your sales channels.
Handled consistently across channels. Return raised on Shopify → into the returns flow → Tally credit note. Cancellation on WhatsApp → order void → inventory returned to stock.
Discovery and catalogue mapping first, then each channel is connected and tested one at a time, then go-live. We agree the plan with you before we start, and the accounting mapping is reviewed together.
Depends on number of channels, order volume, users, and integrations needed. See /pricing.
Free demo
See VIKMO run on your own business.
Tell us how you sell today. We'll show you VIKMO working the way your business does, and tell you which plan fits, even if it's the smallest one.
- A demo on your own businessNot a slide deck, VIKMO running with your kind of products, dealers and billing.
- An honest plan recommendationWe look at your channels, godowns and team, and suggest the plan that fits. We don’t oversell.
- Try it, then go liveA 15-day free trial on Growth and Pro. Onboarding is quoted before you sign.
Every channel, one system. Start selling without chaos.
Or call us: +91 63624 26496