Every Lead, Quote, Reorder, and Payment — Followed Up Automatically.
In most distribution businesses, ₹10-20 lakh per year slips through the cracks — leads not followed up, quotes gone cold, dealers who stopped reordering, payments overdue. VIKMO automates every one of these, on WhatsApp, in 10+ Indian languages.
- Auto follow-up on WhatsApp
- 10+ Indian languages
- Built for Indian distribution
- Works with your existing CRM or standalone
The orders that never happened
Your customer asked: “Do you have Alto K10 brake pad?” You didn't have stock. You said “we'll let you know.” Nobody ever let them know. Stock arrived 2 weeks later. They ordered from a competitor.
Your team sent a quote to a new dealer prospect. They didn't reply. Nobody followed up. Two months later, you realize he bought elsewhere.
A regular dealer used to order every 30 days. It's been 45. Nobody noticed. He's testing your competitor this month.
A dealer owes you ₹1.5 lakh. Due date passed 10 days ago. Nobody reminded him. He assumed there was no hurry.
This isn't laziness. It's that your team can't track it all manually. 200 dealers × multiple touchpoints × multiple channels = too much. So things slip.
This is the single biggest hidden revenue leak in Indian distribution.
Not generic marketing. Distribution-specific workflows.
“Sales automation” for a SaaS company means email drips and CRM funnels. That doesn't work for Indian distribution.
Distributors need:
- WhatsApp follow-up (email doesn't land)
- Hindi / Tamil / Kannada / regional language
- Dealer-specific context (“aapne last baar 50 pcs liye the”)
- Reorder pattern understanding
- Credit and outstanding awareness
- Catalog + stock awareness
VIKMO's sales automation is built from the ground up for this. Every automation happens on WhatsApp, in the buyer's language, with full context about their history and your inventory.
The seven automations that recover lost revenue
Lead capture (every WhatsApp enquiry becomes a lead)
Every message that isn't an order is still a lead. VIKMO notes every enquiry automatically: product asked about, quantity hinted at, dealer/customer identity, date, channel. No more 'that customer who asked about the brake pad last week' disappearing.
Enquiry follow-up
Customer asked about a product that was out of stock? When it comes back, VIKMO automatically messages them: "Jo aapne pucha tha Alto K10 brake pad — ab stock mein hai. Order karna hai?" Revenue that would have been lost, captured.
Abandoned quote recovery
Day 2: "Kya aapko order place karna hai? Koi query ho to batao." Day 7: "Pichli quote valid hai ab tak." Day 14: "Final reminder." Day 30: Auto-move to cold lead with sales team flag.
Dealer reorder nudges
VIKMO knows each dealer's typical reorder frequency. When a regular dealer goes longer than usual without ordering: 5 days late — gentle. 10 days late — with incentive. 15+ days — escalate to sales team. Result: Fewer dealers silently drift to competitors.
Back-in-stock alerts (to past enquirers)
When stock of a product arrives, VIKMO WhatsApps everyone who asked about it in the last 90 days. "Aapne X pucha tha — ab stock mein hai." Instant demand capture.
Payment reminders
3 days before due: "Reminder — ₹1,20,000 due on 15th." On due date. 3 days overdue. 7 days overdue with account-hold warning. 14 days overdue: escalates to sales team, new orders blocked. Result: Faster collections, less bad debt, without awkward phone calls.
Campaign broadcasts (segmented)
Launching a new product or running a festive scheme? VIKMO sends targeted WhatsApp broadcasts: only to dealers who bought similar products before, only in regions where the scheme applies, only to dealers who haven't hit their credit limit, personalized with their name, last order, specific offer. Not spam. Relevant broadcasts that actually convert.
Set once, runs forever
VIKMO's sales automation doesn't require any configuration for typical cases. The system uses sensible defaults:
Default timings (customizable)
- • Lead follow-up: 48 hours after first contact
- • Abandoned quote: 2 / 7 / 14 / 30 days
- • Dealer reorder nudge: based on their own pattern
- • Back-in-stock: within 1 hour of stock arrival
- • Payment reminder: 3 days before / on due / 3 / 7 / 14 days overdue
Default language
- • Hindi for Hindi-region dealers
- • Tamil for Tamil Nadu dealers
- • English where preferred
- • Auto-detects based on dealer's previous messages
Default content
VIKMO ships with pre-written message templates in each language, customized for Indian distribution context. You can edit them, override for specific dealer groups, or disable specific automations you don't want.
Dashboard
See every automation firing, every response, every conversion. Understand what's working and what isn't. Turn off what doesn't fit your style.
Marketing automation vs. distribution automation
Traditional sales/marketing CRMs are good at email drips, lead stages, and generic chatbot flows. They don't know the commerce context that makes follow-ups actually convert:
- That “Alto K10 brake pad” is a specific SKU with its own live inventory
- That this dealer's price is ₹145, not retail ₹165
- That this dealer's usual reorder is every 30 days
- That Tally updated this item's price yesterday
- That this customer asked about this specific product three weeks ago
VIKMO knows all of this because it's the commerce system, not a bolt-on CRM. The automations land with real context, which makes them actually convert.
vs. Field Sales Automation (SFA) tools: SFA automates your field reps' work — in-person visits with a tablet. Different problem. VIKMO automates direct dealer/customer engagement that doesn't need a rep to visit. The two complement each other.
vs. generic lead-management tools: Strong at lead stages and pipeline views, but they're not WhatsApp-native and they don't know your catalog, stock, or Tally. VIKMO is built around how Indian distribution actually runs.
What this looks like in real life
Scenario 1 — Back-in-stock revenue recovery
Stock of Ducati brake rotor arrives on Tuesday. VIKMO searches its lead history, finds 23 buyers who asked about this SKU in last 90 days. Sends personalized WhatsApp to each: "Aapne 15 Aug ko pucha tha Ducati brake rotor — ab stock mein hai. ₹8,500 each. Order karna hai?" Result: 6 orders placed in 48 hours. Revenue: ₹51,000 that would have been completely lost.
Scenario 2 — Silent dealer recovery
Ramesh Distributors usually orders every 28-32 days. Day 37 comes — no order. VIKMO WhatsApps: "Ramesh Bhai, ek month se order nahi aaya. Sab theek hai? Koi stock zaroorat ho to batao." Ramesh replies: "Haan yaar busy tha, kal order karta hoon." Order placed next morning. Dealer who would have silently drifted to a competitor — saved.
Scenario 3 — Collections improved
Dealer Kumar owes ₹2,10,000 due 15th. On 12th, VIKMO auto-messages: "Reminder — ₹2,10,000 due on 15th. UPI link: [link]." 60% of your dealers pay right then. For the rest, escalating reminders keep firing till paid. Average DSO drops from 45 to 32 for typical VIKMO customers.
Scenario 4 — Scheme campaign that actually works
Festive scheme: "4% extra discount on orders above ₹1 lakh this week." Instead of blasting all 200 dealers, VIKMO segments: only sends to 83 dealers who've placed ₹80k+ orders before (realistic candidates), in their preferred language, personalized with their name and last order value. Response rate: 28% (vs. 4% for generic broadcasts).
Recognised & Supported By
Startup India recognised · Built by operators, for multi-channel sellers
Your automations run from day one
Setup is usually 1-2 weeks:
- Week 1: Import dealers, leads, customer history. Configure automation rules (defaults OK for most). Set message templates (defaults OK).
- Week 2: Soft launch — automations fire but you can review before they send. Adjust language, timing, tone.
- After Week 2: Full auto mode. You just watch the results.
Who this is for
VIKMO Sales Automation is for:
- • Distributors with 50+ dealers or 500+ customers where manual follow-up has become impossible
- • Any business with regular reorder patterns that can be predicted
- • Credit-sales businesses that need disciplined reminder workflows
- • Brands running schemes and campaigns that need targeted segmentation
The revenue you're losing isn't in your P&L. It's in what never happened.
Every missed follow-up is invisible money. VIKMO finds and captures it automatically. Typical recovery: ₹5-15 lakh/year for a mid-sized distributor.
Talk to us on WhatsAppFrequently Asked Questions
Sales automation tracks every lead, quote, reorder pattern, and payment due date, and automatically follows up via WhatsApp when action is needed. Instead of your team remembering to chase 200 dealers, the system does it in the background, in the dealer's language, with full context.
Yes. A chatbot responds to incoming messages. Sales automation initiates outbound messages based on triggers — time elapsed, stock arriving, payment due, dealer dormant. VIKMO does both.
Yes. Every automation template can be edited in any supported language. You can set different tones for different dealer groups (formal for larger accounts, casual for long-time partners).
The conversation opens as a normal WhatsApp chat. VIKMO's AI agent can handle many responses (orders, stock checks, pricing). Anything complex escalates to your team.
Yes. Leads from your website, dealer portal, manual entry, or imports all flow into the same automation pipeline. The first outbound message becomes a WhatsApp, and the conversation continues there.
Subject to WhatsApp Business API limits and your messaging plan. VIKMO respects rate limits and sends in batches to avoid throttling. For high-volume broadcasts, we batch over hours.
Yes. VIKMO uses official WhatsApp Business API (via Interakt) with approved message templates for initial outbound messages, and session-based messaging for responses. All within WhatsApp policies.
Pricing depends on volume and features. See /pricing.
For distribution businesses, often yes. VIKMO handles lead capture, nurture, follow-up, reorder, and payment workflows that a traditional CRM doesn't do well. For some specialized CRM use cases, VIKMO can also integrate with your existing CRM.
Stop leaving money on the table. Start automating follow-ups.
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Recognised & Supported By
Startup India recognised · Built with love in India