Sales automation
Every Lead, Quote, Reorder, and Payment: Followed Up Automatically.
A meaningful slice of revenue slips through the cracks in most multi-channel businesses, leads not followed up, restock enquiries never answered, dealers who quietly stopped reordering, payments overdue. VIKMO automates every one of these, on WhatsApp, in Hindi, Tamil, Kannada and 4 more languages.
- Auto follow-up on WhatsApp
- Hindi, Tamil, Kannada + 4 more languages
- Built for multi-channel sellers
- Runs on your own WhatsApp number
The orders that never happened
Your customer asked: “Do you have Alto K10 brake pad?” You didn't have stock. You said “we'll let you know.” Nobody ever let them know. Stock arrived 2 weeks later. They ordered from a competitor.
Your team sent a quote to a new dealer prospect. They didn't reply. Nobody followed up. Two months later, you realize he bought elsewhere.
A regular dealer used to order every 30 days. It's been 45. Nobody noticed. He's testing your competitor this month.
A dealer owes you ₹1.5 lakh. Due date passed 10 days ago. Nobody reminded him. He assumed there was no hurry.
This isn't laziness. It's that your team can't track it all manually. 200 dealers × multiple touchpoints × multiple channels = too much. So things slip.
This is the single biggest hidden revenue leak in Indian multi-channel commerce.
Not generic marketing. Distribution-specific workflows.
“Sales automation” for a SaaS company means email drips and CRM funnels. That doesn't work for Indian multi-channel commerce.
Multi-channel sellers need:
- WhatsApp follow-up (email doesn't land)
- Hindi / Tamil / Kannada / regional language
- Dealer-specific context (“aapne last baar 50 pcs liye the”)
- Reorder pattern understanding
- Credit and outstanding awareness
- Catalog + stock awareness
VIKMO's sales automation is built from the ground up for this. Every automation happens on WhatsApp, in the buyer's language, with full context about their history and your inventory.
The seven automations that recover lost revenue
Lead capture (every WhatsApp enquiry becomes a lead)
Every message that isn't an order is still a lead. VIKMO notes every enquiry automatically: product asked about, quantity hinted at, dealer/customer identity, date, channel. No more 'that customer who asked about the brake pad last week' disappearing.
Back-in-stock alerts
Anyone who asked to be told when a product returns gets a WhatsApp the moment stock arrives: "Jo aapne pucha tha Alto K10 brake pad, ab stock mein hai. Order karna hai?" Follow-ups you set go out later, and live stock is re-checked before each one. Revenue that would have been lost, captured.
Enquiry follow-up sequences
Design your own follow-up for each type of enquiry, the steps, the gaps between them, WhatsApp with email as fallback. For example: day 2, "Kya aapko order place karna hai?"; day 7, a reminder. The sequence stops by itself when the customer replies, orders or opts out.
Reorder nudges
VIKMO works out each customer's usual gap between orders from their past orders. When they go 1.5 times longer than usual without ordering, and at least a week has passed, they get a friendly nudge on WhatsApp. Never more than one a month. Result: fewer dealers silently drift to competitors.
Win-back for quiet customers
A dealer who hasn't ordered in 60 days gets a we-miss-you message, again at 120 and at 240 days (30, 60 and 90 days for retail customers). After the last step they're marked dormant, so your team can see exactly who is slipping away.
Payment reminders
Every unpaid invoice gets a reminder with the amount due, 3 days after it is issued, then every 7 days, up to 3 reminders, all adjustable. Result: faster collections without awkward phone calls.
Campaign broadcasts (segmented)
Launching a new product or running a festive scheme? VIKMO sends WhatsApp broadcasts to exactly the right segment, dealers of a tier, in the states the scheme covers, who bought a product before or haven't ordered in a while, with their name filled in. You see the cost before you send and the deliveries live after. Not spam. Relevant broadcasts that actually convert.
Switch on once, runs forever
Payment reminders, reorder nudges and win-back start switched off, turn on the ones you want. Back-in-stock alerts are on from day one. Every timing below can be changed:
Default timings (customizable)
- • Payment reminders: 3 days after the invoice, then every 7 days, up to 3
- • Reorder nudges: at 1.5× a customer's usual gap, at most once a month
- • Win-back: dealers at 60 / 120 / 240 days quiet (retail 30 / 60 / 90)
- • Back-in-stock: the moment stock returns, then the follow-ups you set
- • Enquiry follow-up: the steps and gaps you choose
Language and channel
- • Messages go out as your approved WhatsApp templates
- • Write them in the language your dealers use
- • Email or SMS as a fallback where you choose
- • When a dealer replies, the AI agent answers in their language
Default content
VIKMO ships with pre-written message templates in each language, customized for Indian distribution context. You can edit them, override for specific dealer groups, or disable specific automations you don't want.
Dashboard
See every automation firing, every response, every conversion. Understand what's working and what isn't. Turn off what doesn't fit your style.
Marketing automation vs. distribution automation
Traditional sales/marketing CRMs are good at email drips, lead stages, and generic chatbot flows. They don't know the commerce context that makes follow-ups actually convert:
- That “Alto K10 brake pad” is a specific SKU with its own live inventory
- That this dealer's price is ₹145, not retail ₹165
- That this dealer's usual reorder is every 30 days
- That Tally updated this item's price yesterday
- That this customer asked about this specific product three weeks ago
VIKMO knows all of this because it's the commerce system, not a bolt-on CRM. The automations land with real context, which makes them actually convert.
vs. Field Sales Automation (SFA) tools: SFA automates your field reps' work, in-person visits with a tablet. Different problem. VIKMO automates direct dealer/customer engagement that doesn't need a rep to visit. The two complement each other.
vs. generic lead-management tools: Strong at lead stages and pipeline views, but they're not WhatsApp-native and they don't know your catalogue, stock, or Tally. VIKMO is built around how Indian distribution actually runs.
What this looks like in real life
Scenario 1, Back-in-stock revenue recovery
Stock of a fast-moving item arrives. Every buyer who asked to be told when it returned gets a WhatsApp straight away: "Jo aapne pucha tha, ab stock mein hai." A meaningful share of them come back and order. Revenue that would otherwise have leaked silently, captured.
Scenario 2, Silent dealer recovery
Ramesh Distributors usually orders every 30 days. Day 45 comes, no order. VIKMO WhatsApps: "Ramesh Bhai, ek month se order nahi aaya. Sab theek hai? Koi stock zaroorat ho to batao." Ramesh replies: "Haan yaar busy tha, kal order karta hoon." Order placed next morning. Dealer who would have silently drifted to a competitor, saved.
Scenario 3, Collections improve
An invoice goes unpaid. Three days after it is issued, VIKMO sends a polite reminder with the amount due. Still unpaid a week later? Another one, up to three in all. Many dealers simply pay when reminded, no awkward phone call needed.
Scenario 4, A scheme campaign that actually converts
Festive scheme: "4% extra discount on orders above ₹1 lakh this week." Instead of blasting every dealer, VIKMO segments, only sends to dealers whose past orders add up to that kind of volume, personalised with their name. Segmented broadcasts convert far better than generic blasts.
Your automations run from day one
Setup, step by step:
- Week 1: Import dealers, leads, customer history. Configure automation rules (defaults OK for most). Set message templates (defaults OK).
- Week 2: Soft launch, automations fire but you can review before they send. Adjust language, timing, tone.
- After Week 2: Full auto mode. You just watch the results.
Who this is for
VIKMO Sales Automation is for:
- • Distributors with 50+ dealers or 500+ customers where manual follow-up has become impossible
- • Any business with regular reorder patterns that can be predicted
- • Credit-sales businesses that need disciplined reminder workflows
- • Brands running schemes and campaigns that need targeted segmentation
The revenue you're losing isn't in your P&L. It's in what never happened.
Every missed follow-up is invisible money. VIKMO finds it and captures it automatically , across leads, reorders, back-in-stock, and payments.
Book a free demoWorks with the rest of VIKMO
See the full platformFrequently Asked Questions
Sales automation tracks every enquiry, each customer's reorder pattern and every unpaid invoice, and follows up on WhatsApp when action is needed. Instead of your team remembering to chase hundreds of buyers, the system does it in the background, in the buyer's language, with full context.
Yes. A chatbot responds to incoming messages. Sales automation initiates outbound messages based on triggers, time elapsed, stock arriving, an invoice left unpaid, a dealer going quiet. VIKMO does both.
Yes. Every automation template can be edited in any supported language. Dealers and retail customers each get their own settings and templates.
The conversation opens as a normal WhatsApp chat. VIKMO's AI agent can handle many responses (orders, stock checks, pricing). Anything complex escalates to your team.
Yes. Leads from your website, dealer portal, manual entry, or imports all flow into the same automation pipeline. The first outbound message becomes a WhatsApp, and the conversation continues there.
Subject to WhatsApp Business API limits and your messaging plan. VIKMO respects rate limits and sends in batches to avoid throttling. For high-volume broadcasts, we batch over hours.
Yes. VIKMO uses official WhatsApp Business API (via Interakt) with approved message templates for initial outbound messages, and session-based messaging for responses. All within WhatsApp policies.
Pricing depends on volume and features. See /pricing.
For distribution businesses, often yes. VIKMO handles lead capture, nurture, follow-up, reorder, and payment workflows that a traditional CRM doesn't do well.
Free demo
See VIKMO run on your own business.
Tell us how you sell today. We'll show you VIKMO working the way your business does, and tell you which plan fits, even if it's the smallest one.
- A demo on your own businessNot a slide deck, VIKMO running with your kind of products, dealers and billing.
- An honest plan recommendationWe look at your channels, godowns and team, and suggest the plan that fits. We don’t oversell.
- Try it, then go liveA 15-day free trial on Growth and Pro. Onboarding is quoted before you sign.
Stop leaving money on the table. Start automating follow-ups.
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