About
Built by operators who lived the problem.
VIKMO was built inside a 9-year-old multi-channel business. Ours. CommPlug Innovations is the company behind it, founded by Arbaaz Sha Muzawer and Wasim Shaikh with a nine-year head start on what multi-channel commerce looks like in India.
- Since 2017
- 12,000+ SKUs
- 6 channels
- Tally Prime
- 2017Custom Elements founded in Bengaluru
- Nine yearsGrows to six channels and 12,000+ SKUs
- ThenNothing on the market fits, so we build VIKMO
- FirstVIKMO runs inside Custom Elements
- TodayVIKMO runs for other Indian sellers
In short
VIKMO is built by CommPlug Innovations Pvt. Ltd., founded by Arbaaz Sha Muzawer and Wasim Shaikh. It was built inside Custom Elements, Arbaaz’s own motorcycle accessories business in Bengaluru, founded in 2017 and grown to 12,000+ SKUs across six channels on Tally Prime, because nothing on the market fit a business like that. VIKMO ran inside Custom Elements first, and now runs for other Indian multi-channel sellers. Recognised by MeitY, supported by the Startup Promotion Cell of Goa, incubated at SIIC IIT Kanpur and part of NSRCEL at IIM Bangalore.
Our story
Every piece worked. Together, they were a nightmare.
In 2017, Arbaaz founded Custom Elements, a motorcycle accessories business in Bengaluru. What started as a Shopify store grew, over nine years, into one of India's most comprehensive motorcycle accessories businesses: 12,000+ SKUs, 345 categories, 225 brands, selling across Shopify, Amazon, Flipkart, WhatsApp, a dealer network and an offline counter. All accounted on Tally Prime, like almost every Indian distribution business.
Stock never matched across channels. Hours every week typing orders into Tally by hand. WhatsApp orders lost at 11 pm. Dealers calling the team to check stock. Marketplace account health slipping from overselling. Month-end reconciliation taking whole weekends.
Arbaaz tried most of the Indian tools that claim to solve multi-channel commerce. The B2C-first order platforms were good at marketplaces but weak at B2B. The ERP route meant six-month implementations and still no two-way Tally. The marketplace-only tools did not fit a business that also sold direct and wholesale. The generic WhatsApp chatbots had no real commerce logic.
Nothing existed that was built for a business like ours.
So, with Wasim as co-founder, Arbaaz started building it. CommPlug Innovations Pvt. Ltd. was incorporated, and VIKMO was born as the answer to a nine-year-old question: what would commerce software look like if it were designed for Indian multi-channel sellers from scratch?
The first thing we did was run it inside Custom Elements, on the real 12,000 SKUs, the real six channels and the real dealer network. If VIKMO could handle that, it could handle any Indian multi-channel business. See the proving ground.
What we believe
Growth should not mean more manual work.
Every new channel, dealer and person should add sales, not hours. A few more things we are opinionated about:
Built by Indian operators, for Indian operators
Commerce software for India has to be built by people who sell in India. We know WhatsApp is a sales channel, not a notification layer. We know Tally is the source of truth. We know your buyers want to order at 11 pm in their own language.
Partner where we can, build what is missing
We use Interakt for the messaging layer and Google Cloud for infrastructure. We connect Tally, Zoho Books, Shopify, WooCommerce and Amazon rather than pretending to replace them. We build only the operating layer nobody else has built for businesses like ours.
Quiet confidence over loud claims
We do not claim to be the only platform in India doing anything. We do not name competitors to make ourselves look bigger. What we do, we do well, and we let the product speak. If it works for you, you will tell others.
Every feature from real operational pain
Every feature in VIKMO exists because we needed it at Custom Elements or because a customer asked for it. No feature-matrix chasing. If we would not use it ourselves, we do not build it.
The team
Two co-founders. One mission.
VIKMO is founded and run by people who have run multi-channel commerce in India, not by software people guessing at the problem.
Arbaaz Sha Muzawer
Founder and CEO
Arbaaz is the founder of CommPlug Innovations and Custom Elements Pvt. Ltd. He has run a multi-channel business out of Bengaluru since 2017, selling motorcycle accessories across Shopify, Amazon, Flipkart, WhatsApp, a dealer network and an offline counter.
VIKMO exists because of what those nine years taught him: no software built for Indian multi-channel commerce fit the reality of running one. So he built it.
Wasim Shaikh
Co-founder and COO
Wasim is an MBA in Marketing with 14+ years across sales and operations. At VIKMO he runs operations, making sure the product gets to customers, runs smoothly in production, and delivers on what the marketing promises.
His operating experience gives VIKMO the rare combination of founder-level product thinking and real operational rigour.
Why we built this together
Arbaaz needed a system he could not find. Wasim brought years of sales and ops discipline to building it. Between us: the operator who lived the problem, and the operator who knows how to build systems that serve operators. VIKMO is the product of both.
Recognised and supported
Milestones on our journey.
Each of these institutions has spent time with us, understood what we are building, and chosen to support it.
MeitY, Government of India
Recognised by the Ministry of Electronics and Information Technology, Government of India.
SPC, Government of Goa
Supported by the Startup Promotion Cell, Government of Goa, our home state.
SIIC, IIT Kanpur
Incubated at the Startup Incubation and Innovation Centre, IIT Kanpur.
NSRCEL, IIM Bangalore
Part of the NSRCEL cohort at IIM Bangalore.
What we are building toward
A commerce system Indian multi-channel sellers can run on.
We believe the next decade of Indian commerce will be defined by multi-channel sellers: businesses that sell across WhatsApp, dealer networks, marketplaces, their own stores and offline counters, all at once. Most software built for them today is either generic, built for workflows from elsewhere, or fragmented, one tool per channel with none of them talking to each other.
VIKMO is our alternative: one commerce system built for how Indian businesses run. WhatsApp-native, Tally-synced, multi-language, multi-channel by default. Not another bolt-on integration, but the operating layer that makes every channel and every tool work as one.
We are still early, and selective about who we work with. We would rather have 50 customers who love VIKMO than 500 who tolerate it. If that sounds like the kind of software partner you want, talk to us .
Free demo
See VIKMO run on your own business.
Tell us how you sell today. We'll show you VIKMO working the way your business does, and tell you which plan fits, even if it's the smallest one.
- A demo on your own businessNot a slide deck, VIKMO running with your kind of products, dealers and billing.
- An honest plan recommendationWe look at your channels, godowns and team, and suggest the plan that fits. We don’t oversell.
- Try it, then go liveA 15-day free trial on Growth and Pro. Onboarding is quoted before you sign.
Talk to the people who built it.
Book a free demo. You will speak to someone who has run a business like yours.
Or call us: +91 63624 26496